UX maturity model

UX Maturity is a way of measuring how well an organization understands, values, and integrates user-centered design into its products, processes, and culture.

The 6 stages of the UX Maturity

The model provides a framework to asses each organization´s UX- related strengths and weknesses.

1. Absent: UX is ignored or nonexistent.
2. Limited: UX work is rare, done haphazardly, and lacking importance.
3. Emergent: The UX work is functional and promising but done inconsistently and inefficiently.
4. Structured: The organization has semisystematic UX-related methodology that is widespread, but with varying degrees of effectiveness and efficiency.
5. Integrated: UX work is comprehensive, effective, and pervasive.
6. User-driven: Dedication to UX at all levels leads to deep insights and exceptional user-centered–design outcomes.

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