Consistency and familiarity

Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know.

Jakob's Law, advocating for consistency and familiarity even it is your first time using an app or navigating in a website.

• Stick to what works, like putting the menu where everyone expects it.
• Test new ideas: got a cool new design change? Check it with real people first. Make sure it makes things better, not more complicated.
• Keep it consistent: if you change one thing, change it everywhere. This way, everything feels predictable and easy to use.
• Use what people know: stick to icons and layouts everyone recognizes to help them get the hang of your design right away.